Probably Not The First Dog Trainer You've Tried,
But Guaranteed To Be The Last.
But Guaranteed To Be The Last.
Most 5★ Reviewed Online Programme
On The Planet
The proven online program that resolves reactivity and gives you back your freedom, without using outdated, ineffective training methods. Completed by owners worldwide- from Yorkshire to New York.
// Click above to fill out a short application. We’ll review it and reach out within 24 hours.
You feel the overwhelming guilt every single day.
The guilt of not giving your dog the life they deserve. You dread going for walks, constantly scanning the horizon for the next trigger.
The lunging, the barking, the pulling - it’s embarrassing, stressful, and isolating. You’ve started to think:
"I feel like it could be too late."
It feels like he’s in the driver's seat, but he doesn’t have a license, and you’re both heading for a crash. You’re starting to lose hope.
You are not alone.
This is not your fault. 90% of our clients come to us feeling this exact same way. This isn’t a reflection of you or your dog. It’s a reflection of an industry filled with conflicting, and often damaging, advice.
The Common Misconception
Most people believe the answer is more training—stronger obedience, more socialization, or finding that one magic treat. But here’s the truth: for a reactive dog, piling on more obedience without addressing the root cause is like trying to fix a leaking pipe by shouting at the water. It doesn’t just fail to work; it often makes the problem much, much worse.
The Training With Instinct™ Programme
We don’t put a band-aid of obedience over your dog’s behavioural issues. We change their emotional response to the trigger.
Available Worldwide. 100% Online. Proven Everywhere.
The Game Plan
We start with a 1-on-1 deep dive to create a personalized, step-by-step game plan for your dog. No two dogs are the same, and your plan will reflect that.
Foundation & Fulfilment
You’ll learn our core methods for providing real fulfilment and building motivation that lasts. This is where you’ll see the first shifts in your dog’s behaviour.
Real-World Application
Through our comprehensive course library, daily support calls, and 1-on-1 coaching, you’ll apply these skills in the real world, with our team in your pocket 24/7.
Freedom
The result? A dog that can settle in public, a rock-solid recall, and the certainty that your dog won’t hurt anyone. You get your life back.
The Outcome Vision
Imagine enjoying peaceful walks again. Imagine feeling confident and in control, able to take your dog anywhere without fear or stress.
Imagine your dog being calm and focused on you, even when triggers appear. That's not a dream. That's what's possible and what we aim to achieve for every owner and dog that works with us.
Does It Last? 2 Years Later.
Real results aren't just for today. They're for life. Here's what Sarah had to say 2 years after graduating TWI.
Sarah & Stanley
"We took Stanley to the Lake District, expecting it to be quiet... it absolutely wasn’t. Dogs everywhere, loads of people, swans. All the things that would usually be challenging for him."
"I honestly couldn’t believe how well he handled it. We were able to walk, sit outside cafés and people-watch, and he was completely chill."
"One evening we took him into a restaurant and he slept the entire time, even when people came close to me. I don’t think we’d fully realised just how much progress he’s made until being in those environments."
"It has genuinely changed things for us and for Stanley. Thank you so much 🤍"
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Dog Owners Have Transformed Their Reactive Dogs
Join hundreds of owners who've gone from dreading walks to enjoying freedom with their dogs. Real people. Real results. Real transformations.
The YCA Way vs. The Old Way
The Old Way (Traditional & Positive-Only Trainers)
- Focuses on obedience to mask the problem.
- Uses distraction-based techniques that are doomed to fail.
- Fights against your dog’s natural instincts.
- Relies on endless bribes (treats) that lose power.
- Often makes the problem worse, leading to years of frustration.
The YCA Way (Training With Instinct™)
- Focuses on changing the dog’s emotional state to solve the problem.
- Teaches the dog how to cope with triggers, not just avoid them.
- Works with your dog’s natural instincts and desires.
- Builds real, lasting motivation from within.
- We are the last trainer you will ever need to hire. Guaranteed.
"YCA didn’t just help us train our dog - they gave us back our joy, our freedom, and a bond with Goose we didn’t know was possible. If you’re struggling with reactivity or just want more from life with your dog, YCA will change everything."
Sophie & Goose
1 month agoYou’re in the 99% of clients who come to us believing they’ve tried everything. We help you identify what you haven’t truly tried, stop you from doing things that are making it worse, and show you that your dog is not a lost cause.
For You If:
- You have a reactive dog and you’re ready for a real solution that works.
- Your dog's reactivity has been going on for months or even years.
- You understand that real change takes time and consistent effort.
- You’re tired of the conflicting advice and want a clear, concise path forward.
- You want to give your dog the best quality of life possible.
NOT For You If:
- You’re looking for a quick, magic fix or overnight results.
- You’re not willing to implement the techniques and do the work.
- You’re looking for the cheapest training option available.
- You believe harsh, force-based methods are the answer.
- You’re not ready to commit to the process of transforming your dog’s life.
What Reddit Says
Achieve Lasting Results WITHOUT:
Endless Obedience Nagging
We don’t nag your dog into submission. We teach them life skills so they can make better choices on their own.
Doomed-to-Fail Distraction Techniques
You won’t need to carry a pocketful of cheese just to survive a walk. We build real focus and engagement.
Fighting Your Dog’s Instincts
We show you how to fulfil your dog’s natural desires, creating a happier, more balanced companion.
Being the “Boss”
This isn’t about dominance. It’s about clear communication, trust, and a respectful partnership.
An Online Program That Doesn’t Work
With a 95.3% success rate, daily support calls, and 1-on-1 coaching, our program is more supportive than in-person training.
I'm Jacob Morgan, and I've Been Exactly Where You Are.
Our journey began with a familiar story: a new puppy and a world of conflicting advice. In 2016, I brought home Ranger, a Staffy/German Shepherd cross, with the best intentions.
I followed all the popular methods, but despite my efforts, he developed severe reactivity at just six months old. The conventional wisdom had failed us. I was left with a dog I couldn't control and a profound sense of frustration.
That failure was the catalyst. I had to unlearn everything. I dedicated myself to finding methods that build a genuine work ethic and a strong, respectful relationship. The transformation in Ranger created a domino effect that lead us to where we are today.
We are very unlikely to be the first trainer people try, but we are guaranteed to be the last.
Trusted By Dog Trainers Worldwide
We don't just train dog owners - we mentor professional dog trainers across the globe. From the USA to Australia, I've delivered seminars and workshops teaching the Training With Instinct™ methodology to industry professionals who want to achieve real, lasting results with their clients.
USA
Dog Trainer Seminar
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If professional trainers trust me to elevate their skills...
...imagine what we can do for you and your dog.
Cold Hard Facts.
No empty promises. Just proven results.
Graduates
Proven track record
Money Back
Risk-free guarantee
Days or Less
See real results
Proven Methods
Science-backed training
Ready to Transform Your Dog's Life?
We only work with clients and dogs we know we can genuinely help. Complete our self-assessment, and we'll recommend the best path forward for your specific situation.
// Takes 3 minutes. We'll respond within 24 hours.
Our "Last Trainer You’ll Ever Need" Guarantee
We are so confident in our program that we take on all the risk. If you attend all four of your 1-on-1 sessions, attend one support call a week, and complete your weekly check-ins, and you still don’t see significant improvements in your dog’s behaviour within 30 days, we will refund your investment in full.
You can even keep all the digital assets as a thank you for giving us a try. That’s how certain we are that this will work for you.
Your Questions, Answered.
Your New Life Is One Click Away.
You don’t have to live with the stress, guilt, and isolation for another day. A calmer, happier life with your dog is possible, and it starts here.
Here's What Happens Next:
Complete our self-assessment to express interest in working with our team. We only work with clients and dogs that we know we can add considerable value to and genuinely change their lives. Based on how you answer the questions, we'll recommend either an initial free consultation or a suitable alternative based on your circumstances.
- 1Fill out our 3-minute self-assessment below.
- 2We'll personally review your answers and reach out within 24 hours.
- 3We'll recommend either a free consultation or a suitable alternative based on your situation.